What is SEO and SEM and Why are They Important?

Digital marketing has become a way of life for most companies.  SEO and SEM are key terms you need to know in the digital marketing arena.

SEM stands for Search Enging Marketing.  These are keywords you can buy from Google to stear customers to your website.

SEO stands for Search Enging Optimization.  This means how you would naturally show up on Google when someone is looking for products you are selling.  If someone is looking for Ice Cream in Seattle, where would you show up.

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